Booking Mechanics
Market
The whole destination guests are shopping — not your street.
Why you care
Market data is what projection tools sell you, and it averages resort condos with lakefront estates. Useful for direction, dangerous for underwriting.
Worked example
“Orlando STR average ADR $218” blends a $95 studio with a $900 twelve-bedroom. Neither of those is your house.
Taught in Comp Set, Market and Submarket