Money & Performance
Peak Season
The weeks demand exceeds supply and price stops being the constraint.
Why you care
Most of your annual profit is made in a small number of nights. Getting peak pricing wrong by 15% costs more than getting the whole shoulder season wrong.
Worked example
Presidents Week, spring break, Easter, July and Christmas are roughly 90 nights that can carry 45–55% of the year’s revenue in the Disney corridor.
Taught in Seasonality