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Undergrad Junior · Lesson 54 of 66

Building a Real P&L

Every line between gross booking revenue and the money that is actually yours, in order.

5 min read +10 XP

Every line between the number a projection tool shows you and the money that is actually yours. In order, with nothing left out.

Start at the top and go down

The full waterfall on a $72,000 top line
LineAmount
Gross booking revenue$72,000
Pass-throughs — never yours
Cleaning fees paid to cleaner (64 × $150)−$9,600
Collected tax remittednot income at all
Variable costs
Platform fees−$2,160
Consumables and supplies−$1,800
Fixed costs
Management or co-hosting−$3,300
HOA dues−$4,200
Utilities, internet, cable−$4,800
Pool, lawn, pest−$2,400
Repairs + maintenance reserve−$3,600
STR insurance−$2,600
Property tax (non-homestead)−$6,300
Software and listing tools−$700
Net operating income≈ $30,540
Mortgage P&I ($336K @ 7%)−$26,800
Actual annual cash flow≈ $3,740

The three categories, and why they matter

Pass-throughs inflate every top-line number you look at and none of it is yours. Cleaning fees and collected tax together can be $16,000 inside a $72,000 “revenue” figure — 22% of the number people quote.

Variable costs scale with bookings. More nights sold means more of these, which is why they belong in your break-even calculation and the fixed ones do not.

Fixed costs happen whether anyone stays or not. They are the number you must cover before you earn anything.

NOI is how you compare two houses honestly, because it ignores how each was financed. Two buyers — one paying cash, one at 20% down — have the same NOI and completely different cash flow.

Got it? Here is the line people delete.

The reserve

Check yourself

Three questions

Unlimited retries, no penalty. Get 80% and you bank 25 XP.

  1. Question 1 of 3

    Inside a $72,000 “revenue” figure, roughly how much was never income?

  2. Question 2 of 3

    Why does NOI deliberately exclude the mortgage?

  3. Question 3 of 3

    Which line gets deleted to make a deal look like it works?